During my tenure as the Graduate Social Media and Advertising Coordinator (SMAC) in the Office of Communications and Outreach, I successfully enhanced the visibility of AUP’s graduate programs. Collaborating closely with the communications team, I managed and developed engaging content across LinkedIn, Facebook, and Instagram, while also assisting with digital advertising initiatives. One of my key achievements was launching a student-led TikTok campaign, which significantly boosted our online presence and engagement. I consistently posted weekly updates, researched stories, interacted with users, and developed effective social media campaigns. This internship honed my skills in social media marketing, content creation, and project management, equipping me with a comprehensive understanding of digital outreach strategies.